I can almost hear it.
All you can ask for from writing a book is the chance for people to hear about it and read it. The sad fact is that for most books, by the time they are published, the audience is already known, the niche has been defined and it is extraordinarily difficult to break out of that.
It might be different for "YOUNG WOMAN & THE SEA," my biography of Gertrude Ederle, aka Trudy Ederle, the first woman to swim the English Channel. A couple of really, really good pre-pub reviews have attracted some attention and given the book a bit of a profile. It was selected as a "Best Summer Read" by the Wall Street Journal, which appears to be attracting even more attention. None of this is bad with the pub date still some weeks off.
Could be it has some "buzz."